accounting for cultural nuances in health and wellbeing
Health equity has always been our priority. CQ fluency is dedicated to enhancing lives by ensuring effective healthcare communication, empowering individuals to make informed health decisions.

understanding diverse patient journeys
We partner with health and life science organizations to connect with patients across the globe through customized messaging and linguistically accessible health information.
Our work takes into account the cultural dimensions which impact how people look after their health, and the social determinants which influences their access to care.
– patient and caregiver journeys that differ across cultures
– identifying the environments they frequent
– assessing risk for non-adherence


multicultural advisory & support services
– culturally-adapted informational tools
– appropriately address health perceptions to drive long-term adherence
– identify best channels for reinforcing adherence behaviors
– explore unique patient assistance programs
– Offering 24/7 phone interpretation
multicultural dimensions of adherence
Patient adherence is vital to strong health outcomes and consistency in care. Achieving adherence requires an understanding of the factors that impact how a patient approaches their care, and how accommodations can be made to foster a sense of understanding and trust between patient and provider.
health system
-perceived discrimination
-higher copayments
condition
-lack of ethnically-based social support
-poor prescription instruction
beliefs
-approach to self management
-use of complementary and alternative medicine
therapy
-complexity with comorbidity
-increased fear of side effects
socioeconomic
-lower health literacy
-burdensome work schedules
