Executive Director, Multicultural Marketing
Supplying insights to make healthcare communication more inclusive across languages and cultures, Farhanna is continuously researching how people organize their physical/social world around them, influencing behaviors and beliefs. Farhanna assists CQ fluency’s life science and healthcare clients with identifying multicultural suitability issues and helps culturally adapt content for patients, providers, consumers and/or employees. She proudly helps clients improve patient engagement, leads the CQ fluency marketing team, judges the annual ANA Multicultural Excellence Awards and has been an AdWeek MENA Summit speaker.
For over 17 years, Farhanna has worked on creating powerful connections between people and brands. She executed global marketing strategies in-house for brands in luxury such as Estee Lauder and Kiehl’s and FMCG brands such as French’s Mustard and Frank’s RedHot. She also implemented multicultural marketing strategies to gain relevancy with the increasingly diverse US population such as Hispanic consumer acquisition strategies for Clinique and Chinese patient programs for a chain of urgent care centers in the tri-state area.
Farhanna’s passion for cultures was further sparked by multiple international immersion programs while attaining her MBA from NYU Stern. She has lived in the U.S. and Indonesia, studied in Belgium, Egypt, Japan, Turkey and India, worked in Canada and continues to be a world traveler. When Farhanna is not at the CQ fluency office, she enjoys her side-gig as “First Lady” of the City of Paterson, advising on effective government communication.