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Cultural Adaptation - A diverse group of people working together in a modern office environment.

cultural adaptation for the global marketplace

cultural communication

CQ is a different way of thinking that blends meaning and feeling to create effective communications that transcend words and engages hearts and minds.

proprietary cultural checklist

our proprietary cultural checklist

We leverage a checklist to identify cultural red flags that can hinder how well your message resonates with the audience you are trying to reach.


CQ fluency’s holistic approach includes a systematic review of the following key cultural markers:

The cultural iceberg concept representing hidden cultural aspects beneath the surface.
strategic plans and research studies

strategic plans and research studies

broad-reach communications

broad-reach communications

media plans

media plans

TV, radio, print, above the line

TV, radio, print, above the line

social media

social media

digital communications

digital communications

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Cultural Intelligence
A colorful infographic illustrating the importance of cultural competency in business

going beyond words to connect hearts and minds

Cultural Intelligence is at our core. The benefit to our clients is what we call our culturally intelligent approach – the knowledge that the way you communicate is fully accepted by your target audience, increasing your organization’s credibility and opportunities in any language or location.

providing cultural adaptation services for

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Aetena Logo
BIOCLINICA Logo
Bristol Myers Squibb Logo
Cigna Logo
CVS Health Logo
Lilly Logo
Merck Inventing for Life Logo
MetLife Logo
National Institute of Health Logo
NOVARTIS Logo
NYC Health Hospitals Logo
Rutgers Logo
Thermo Fisher Scientific Logo
CDC US Department of Health and Human Services Logo
A visual representation of cultural diversity and inclusivity in the workplace

start your journey to culture connections