Why health literacy matters
Across the U.S., 36% of adults have basic or below-basic health literacy, and over 25 million have limited English proficiency. Medicaid members struggle to make sense of their health information because it isn’t built for how they read, speak, or live. When communication isn’t clear, people delay care, miss screenings, and disengage from their health.
When comprehension breaks down, performance follows
Members with low health literacy are 4.5× more likely to experience preventable hospitalizations.
Up to 80% of plan materials are written above the average Medicaid reading level.
States increasingly tie reimbursement to member experience and comprehension.
From confusion to confidence — and measurable results
CQ fluency bridges the gap between coverage and comprehension to deliver positive results across all major performance measures. We make healthcare easy to understand and act on, so members engage sooner, stay longer, and cost less to serve. Because when healthcare is understood, outcomes improve.
How we help
Common challenges:
- Confusing materials
- Missed screenings
- Renewal complexity
- Fragmented messaging
- Low trust
We provide:
- Plain-language, health-literate communication
- Culturally attuned messaging
- Member instructions and outreach campaigns written for understanding
- Centralized Cultural Intelligence (CQ) review and quality system
- Empathetic tone informed by behavioral insights
Measurable improvements in:
- CAHPS satisfaction
- HEDIS rates
- Retention
- Compliance
- Engagement
What makes us different
The result
- Members who understand and act.
- Plans that comply and outperform.
- Communities that stay healthier and cost less to serve.
CQ fluency — Healthcare, Understood.
