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Harnessing the Power of Fact-Based COVID-19 Vaccine Information

“You’ve earned the right to ask the questions you have around these vaccines and this vaccine development process. Trust-especially when it has been stripped from people- has to be rebuilt in a brick-by-brick fashion.” – Dr. Kizzmekia Corbett, Coronavirus Vaccines & Immunopathogenesis Team at the National Institutes of Health (NIH) There is a light at […]

Tackling Covid-19 Vaccine Hesitancy in Limited English Proficient Communities: Lessons From the Flu Shot.

2020 was an unprecedented year of innovation in healthcare. The Covid-19 pandemic led to numerous scientific advances in diagnostics, treatments and vaccines to combat the SARS-CoV2 coronavirus. But developing vaccines is just one part of the effort to end the pandemic, encouraging people to take them is another challenge. Previous widespread vaccination campaigns, such as […]

Cultural Relevance in Medical Adherence: Pre, During and Post Pandemic

In the US, medical non-adherence accounts for 30-50% percent of chronic disease treatment failures and close to 125,000 preventable deaths each year, representing losses of $637 billion for the pharmaceutical industry. The COVID-19 pandemic has created additional strain as healthcare utilization dropped significantly .  82% of healthcare providers surveyed indicated a significant decline in appointments […]

How Cultural Competence Reduces Costs for Medicare and Medicaid Recipients

As Medicare and Medicaid increasingly move away from fee-for-service payments, healthcare systems and providers must adapt to alternative models that include financial risk. However, those costs aren’t spread out evenly among the patient population. Just 5% of Medicaid recipients make up 54% of the total Medicaid expenditure, for example. While this subset of beneficiaries, known […]

Driving Diversity in Clinical Trials

A recent article published by Clinical Leader illustrates the importance of making information about clinical trial participation accessible to those who are currently under-represented in pharmaceutical research. The findings concluded that understanding where minority groups are currently going to find further information is a good start to bridging the existing disparities in Clinical Research by […]

Multilingual Suitability: Q&A with Elisabete Miranda

Q&A about multilingual suitability

Estee Lauder was set to export its Country Mist makeup when country managers in Germany pointed out that “mist” is slang for “manure.” Oops! The product was re-branded Country Moist in Germany. A sports utility vehicle from Mitsubishi was called the Montero in the U.S. and Latin America, marketed as the Shogun in Europe, but […]