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How Cultural Competence Reduces Costs for Medicare and Medicaid Recipients

As Medicare and Medicaid increasingly move away from fee-for-service payments, healthcare systems and providers must adapt to alternative models that include financial risk. However, those costs aren’t spread out evenly among the patient population. Just 5% of Medicaid recipients make up 54% of the total Medicaid expenditure, for example. While this subset of beneficiaries, known […]

Driving Diversity in Clinical Trials

A recent article published by Clinical Leader illustrates the importance of making information about clinical trial participation accessible to those who are currently under-represented in pharmaceutical research. The findings concluded that understanding where minority groups are currently going to find further information is a good start to bridging the existing disparities in Clinical Research by […]

Multilingual Suitability: Q&A with Elisabete Miranda

Q&A about multilingual suitability

Estee Lauder was set to export its Country Mist makeup when country managers in Germany pointed out that “mist” is slang for “manure.” Oops! The product was re-branded Country Moist in Germany. A sports utility vehicle from Mitsubishi was called the Montero in the U.S. and Latin America, marketed as the Shogun in Europe, but […]