Latina Immigrant Elisabete Miranda is Living American Dream as Award-Winning President & CEO of CQ fluency
CMS has proposed an important update to the chapter 3 of the Medicare Marketing Guidelines regarding the Summary of Benefits. Here is the proposed guideline: “Beginning CY 2017, HPMS will no longer generate the SB. Plans/Part D Sponsors must develop their own SB based on their bid data in HPMS and within the parameters of […]
Estee Lauder was set to export its Country Mist makeup when country managers in Germany pointed out that “mist” is slang for “manure.” Oops! The product was re-branded Country Moist in Germany. A sports utility vehicle from Mitsubishi was called the Montero in the U.S. and Latin America, marketed as the Shogun in Europe, but […]
Cultural Competence for Health Plans is more important than ever. Find out how your plan can avoid the pitfalls others have experienced when marketing to the Latino population.