2020 was an unprecedented year of innovation in healthcare. The Covid-19 pandemic led to numerous scientific advances in diagnostics, treatments and vaccines to combat the SARS-CoV2 coronavirus. But developing vaccines is just one part of the effort to end the pandemic, encouraging people to take them is another challenge. Previous widespread vaccination campaigns, such as […]
Tackling Covid-19 Vaccine Hesitancy in Limited English Proficient Communities: Lessons From the Flu Shot.
Latina Immigrant Elisabete Miranda is Living American Dream as Award-Winning President & CEO of CQ fluency
CMS has proposed an important update to the chapter 3 of the Medicare Marketing Guidelines regarding the Summary of Benefits. Here is the proposed guideline: “Beginning CY 2017, HPMS will no longer generate the SB. Plans/Part D Sponsors must develop their own SB based on their bid data in HPMS and within the parameters of […]
Estee Lauder was set to export its Country Mist makeup when country managers in Germany pointed out that “mist” is slang for “manure.” Oops! The product was re-branded Country Moist in Germany. A sports utility vehicle from Mitsubishi was called the Montero in the U.S. and Latin America, marketed as the Shogun in Europe, but […]
Cultural Competence for Health Plans is more important than ever. Find out how your plan can avoid the pitfalls others have experienced when marketing to the Latino population.