There are heroes among us…. Browsing through the social media, I came upon a video about Sir Nicholas George Winton. I watched the video over and over again and it became a sort of tonic for me in these troubling times. Here’s the background story to the video. Nicholas Winton was a British humanitarian who organized the […]
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Total Solar Eclipses and Cultural Meanings
Everyone is talking about the total solar eclipse happening on August 21st which will be visible in the U.S. from coast to coast. The dark shadow of the moon — the umbra — will first touch the Earth’s surface far out over the North Pacific Ocean, nearly 1,000 miles south of Alaska’s Aleutian Islands, at 9:48 […]
The Benefits of Supplier Diversity
The landscape of business transforms quickly. It is pulled and shaped by the tides of society, and must mold itself to be successful with each turn. In recent years, the progression that has directed success in the most exceptional businesses is an awareness of the importance of diversification. Supplier diversity in particular is emerging as […]
Spanish Dialects in the U.S. – [Infographic]
Ensuring an Accurate Translation of the Spanish Language At CQ fluency, one of the most common issues that we hear is that a company contracted another company or individual to translate material to Spanish, only to be told later that the content wasn’t correct. Most often the reason is not a technical one, it […]
Ensuring Your Medical Directories Are Accurate
Finding the right doctor to address the medical issues one is facing can be a daunting, frustrating task, and the process should be as simple and streamlined as possible. And when details or information are dropped, outcomes can be catastrophic. Such was the case for nearly half of the 5,832 doctor’s listings on the Medicare […]
Indulgence vs. Restraint
A recent American Society for Training & Development (ASTD) survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies were not satisfied with their global training initiatives. This series of Quick Takes will discuss the use of Professor Geert Hofstede’s research on Cultural Dimensions as a means […]
Long Term Orientation vs. Short Term Orientation (LTO)
A recent American Society for Training & Development (ASTD) survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies were not satisfied with their global training initiatives. This series of Quick Takes will discuss the use of Professor Geert Hofstede’s research on Cultural Dimensions as a means […]
Cultural Adaptation in Training and Education
Our last article looked at the importance of customizing your message to the specific audience, and culture of that audience, in order to effectively reach that audience. In a similar way, healthcare and pharmaceutical companies should be looking to translate and culturally adapt their message accordingly. Understanding the core values and beliefs of the […]
Cultural Adaptation in Marketing and Communications
The quality of a relationship is far more important than the quantity of relationships we have. Someone conveying they are comfortable with you and happy with what you bring to the table creates value that’s hard to find elsewhere. In the realm of cultural adaptation and understanding an ever-diversifying market, having that connection, that comfortability, […]
Understanding Cultural Adaptation
So what is culture, anyway? It’s more than just a word; it’s a term that defines the thousands of subgroups across the globe and what they stand for. On paper, culture is the beliefs, customs, arts, and other objects of a particular society, group, or place. But it’s more than that, especially to those with […]