Our last article looked at the importance of customizing your message to the specific audience, and culture of that audience, in order to effectively reach that audience. In a similar way, healthcare and pharmaceutical companies should be looking to translate and culturally adapt their message accordingly. Understanding the core values and beliefs of the […]
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Cultural Adaptation in Marketing and Communications
The quality of a relationship is far more important than the quantity of relationships we have. Someone conveying they are comfortable with you and happy with what you bring to the table creates value that’s hard to find elsewhere. In the realm of cultural adaptation and understanding an ever-diversifying market, having that connection, that comfortability, […]
Understanding Cultural Adaptation
So what is culture, anyway? It’s more than just a word; it’s a term that defines the thousands of subgroups across the globe and what they stand for. On paper, culture is the beliefs, customs, arts, and other objects of a particular society, group, or place. But it’s more than that, especially to those with […]
[Infographic] – The Changing Face of World Languages
We’ve spent the last few weeks researching the changing nature of world languages. After consolidating our findings, we thought it would be best to present the information to you through a creative infographic! We hope you find it helpful and informative.
What is Cultural Adaptation and How Does it Work?
In a growing global marketplace that boasts extreme diversity and includes hundreds of ethnicities, adapting to the needs of the people is no longer an option, rather, a necessity for any business looking to communicate with its audience. Organizations must adapt to the cultural needs and preferences of their audience to best communicate on a […]
CMS Call Center Monitoring (2017)
The Centers for Medicare & Medicaid Services (CMS) will continue monitoring Part C and Part D call centers in 2017. This monitoring will ensure compliance with CMS call center standards in the areas of Timeliness and Accuracy and Accessibility. At CQ fluency, we understand the importance of call center compliance. The following information is crucial […]
Masculinity/Femininity Index
This series of blog posts will discuss the use of Professor Geert Hofstede’s research on Cultural Dimensions as a means of identifying mismatches and opportunities in training delivery. Previously we’ve covered some of Professor Hofstede’s other cultural dimensions. This post discusses the Masculinity/Femininity Index (MAS). Initially referred to as simply the Masculinity index, this dimension is […]
Uncertainty Avoidance Index (UAI)
As we have mentioned in our previous posts, an ASTD survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies were not satisfied with their global training initiatives. We have been studying and discussing the use of Professor Geert Hofstede’s research on Cultural Dimensions as a means of […]
Overview of Individualism Distance Index (IDV)
A recent ASTD survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies were not satisfied with their global training initiatives. This series of posts discusses the use of Professor Geert Hofstede’s Cultural Dimensions as a means of identifying training cultural mismatches. Previously, we covered the Power […]
Cultural Dimensions Improve Global Training
A recent ASTD survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies surveyed were not satisfied with their global training initiatives. This post covers the use of Power Distance Index (PDI), one of Professor Geert Hofstede’s Five Cultural Dimensions, to identify and address training cultural mismatches. […]