Like the universe, healthcare is rapidly expanding. More and more players enter the market and for every new player hundreds of new vendors follow. A growing range of solutions can create confusion and additional work. Why add more to manage to the already overflowing task list on your desk? There are clear advantages to a centralized process with one vendor […]
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Heart Disease and Hispanic Women
February is the month where we lead with our hearts. We give them freely, and secretly hope to receive one or two in return. Valentine’s Day we celebrate love and remind those we care about how much they mean to us. This month is especially important for the women in your life. Not because she […]
Alan Vernon Gives his Dos and Don’ts for Successful Sales
Our own Alan Vernon has over 20 years experience in sales and healthcare and was featured on Comidor.com for his expertise in sales and client relations. He is extremely knowledgeable in the areas of language related and cultural adaptation specifically for the healthcare industry. He has refined the art of building key relationships with clients by having […]
Multilingual Suitability: Q&A with Elisabete Miranda
Estee Lauder was set to export its Country Mist makeup when country managers in Germany pointed out that “mist” is slang for “manure.” Oops! The product was re-branded Country Moist in Germany. A sports utility vehicle from Mitsubishi was called the Montero in the U.S. and Latin America, marketed as the Shogun in Europe, but […]
Does Culture Affect Prenatal Care?
Who doesn’t love seeing a healthy, happy baby? Unfortunately, this is not a reality for all mothers in the United States. Statistics have shown that approximately 1 in 33 babies, approximately 120,000, are born each year with some form of birth defect. These defects have been defined by the Physician’s Committee for Responsible Medicine as […]
The Relationship Between Culture and Blood Donation
There are racial and ethnic differences in Blood type and composition, but is there a relationship between culture and blood donation? The ABO blood grouping system was created in 1901, and since then has made blood transfusions safer, has saved countless lives, has been used by police in forensic science, and by anthropologists to study […]
Communicating Wellness Programs Across Cultures
It’s the New Year and people are still committed to their New Year’s resolutions – most of which include getting healthy. Statistics show that half of the resolutions made have to do with living a healthier life. This is a great opportunity for those in healthcare to tap into an attentive market. The hurdle that […]
How Well Do You Know Section 508/WCAG 2.0 Compliance?
Why worry about Section 508/WCAG 2.0 compliance? What’s the big deal anyway, right? One word, discrimination. The Rehabilitation Act prohibits discrimination on the basis of disability in any program or activity that receives financial assistance from a federal agency. To protect the rights of its users there are step by step directions for filing a complaint [...]
Why You Should Culturally Adapt Hispanic Healthcare Products
It is estimated that the Hispanic population of the United States is now close to 54 million individuals. This is about a 50% increase since 2000 and nearly six times the population in 1970, according to the most recent U.S. Census Bureau data. As a comparison, the overall U.S. population increased by only 12% from 2000 [...]
New York SmartCEO Celebrates Forty Top Female Ceos At The Brava! Awards
Hackensack, NJ (September 30, 2014) – In a capacity-filled ballroom of leading women CEO’s from the New York tri-state area and their guests, Elisabete Miranda of CQ fluency (Hackensack, NJ) was one of 40 women recognized by New York SmartCEO as a recipient of the 2014 Brava! Awards. This year’s winners collectively generated $1.2 billion [...]