News

Latina Immigrant Elisabete Miranda is Living American Dream as Award-Winning President & CEO of CQ fluency

HACKENSACK, N.J. (PRWEB) OCTOBER 18, 2016 -  Since coming to the United States from Brazil in 1994, Elisabete Miranda, president and CEO of CQ fluency in Hackensack, N.J. has worked hard to attain the quintessential American dream. CQ fluency, which provides culturally relevant language services, was named to the 2016 Inc. 5000 List of Fastest [...]

CMS releases draft of the 2017 Medicare Marketing Guidelines

CMS has proposed an important update to the chapter 3 of the Medicare Marketing Guidelines regarding the Summary of Benefits. Here is the proposed guideline: “Beginning CY 2017, HPMS will no longer generate the SB. Plans/Part D Sponsors must develop their own SB based on their bid data in HPMS and within the parameters of […]

Multilingual Suitability: Q&A with Elisabete Miranda

Q&A about multilingual suitability

Estee Lauder was set to export its Country Mist makeup when country managers in Germany pointed out that “mist” is slang for “manure.” Oops! The product was re-branded Country Moist in Germany. A sports utility vehicle from Mitsubishi was called the Montero in the U.S. and Latin America, marketed as the Shogun in Europe, but […]

The Importance of Cultural Competence for Health Plans

translation for health insurance form

Cultural Competence for Health Plans is more important than ever. Find out how your plan can avoid the pitfalls others have experienced when marketing to the Latino population.