The quality of a relationship is far more important than the quantity of relationships we have. Someone conveying they are comfortable with you and happy with what you bring to the table creates value that’s hard to find elsewhere.

In the realm of cultural adaptation and understanding an ever-diversifying market, having that connection, that comfortability, speaks volumes when it comes to customer satisfaction and creating a “stickiness” that results in a long term relationship.

But how do we get there? How does an organization, when dealing with myriad cultures and diverse groups, show value and the ability to make the end user comfortable? Understanding those cultures first and learning how to best suit their needs – to speak their language both verbally and emotionally – is the foundation for a long-lasting partnership.

Companies understand that customer satisfaction is paramount in keeping the business open. Making a heartfelt connection, knowing the customer’s needs and desires to be fully equipped in the pursuit of breaking through language and cultural barriers will be what separate business from their competitors.

Before reaching your market and communicating with your audience, it’s imperative to know what cultural adaptation is, how it works, and what makes it the single most influential data point for a business to succeed in fulfilling its market’s needs.

You can learn more about cultural adaptation with CQ fluency’s eBook, which can be found here.