Blog

The Benefits of Supplier Diversity

The landscape of business transforms quickly. It is pulled and shaped by the tides of society, and must mold itself to be successful with each turn. In recent years, the progression that has directed success in the most exceptional businesses is an awareness of the importance of diversification. Supplier diversity in particular is emerging as […]

June 19, 2017 Post Comment Blog

Spanish Dialects in the U.S. – [Infographic]

  Ensuring an Accurate Translation of the Spanish Language At CQ fluency, one of the most common issues that we hear is that a company contracted another company or individual to translate material to Spanish, only to be told later that the content wasn’t correct. Most often the reason is not a technical one, it […]

Ensuring Your Medical Directories Are Accurate

Finding the right doctor to address the medical issues one is facing can be a daunting, frustrating task, and the process should be as simple and streamlined as possible. And when details or information are dropped, outcomes can be catastrophic. Such was the case for nearly half of the 5,832 doctor’s listings on the Medicare […]

March 1, 2017 Post Comment Blog

Indulgence vs. Restraint

A recent American Society for Training & Development (ASTD) survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies were not satisfied with their global training initiatives. This series of Quick Takes will discuss the use of Professor Geert Hofstede’s research on Cultural Dimensions as a means […]

February 27, 2017 Post Comment Blog

Long Term Orientation vs. Short Term Orientation (LTO)

A recent American Society for Training & Development (ASTD) survey indicated that failure to consider intercultural differences is one of the reasons that 72% of multinational companies were not satisfied with their global training initiatives. This series of Quick Takes will discuss the use of Professor Geert Hofstede’s research on Cultural Dimensions as a means […]

February 22, 2017 Post Comment Blog

Cultural Adaptation in Training and Education

  Our last article looked at the importance of customizing your message to the specific audience, and culture of that audience, in order to effectively reach that audience. In a similar way, healthcare and pharmaceutical companies should be looking to translate and culturally adapt their message accordingly. Understanding the core values and beliefs of the […]

February 20, 2017 Post Comment Blog

Cultural Adaptation in Marketing and Communications

The quality of a relationship is far more important than the quantity of relationships we have. Someone conveying they are comfortable with you and happy with what you bring to the table creates value that’s hard to find elsewhere. In the realm of cultural adaptation and understanding an ever-diversifying market, having that connection, that comfortability, […]

February 13, 2017 Post Comment Blog

Understanding Cultural Adaptation

So what is culture, anyway? It’s more than just a word; it’s a term that defines the thousands of subgroups across the globe and what they stand for. On paper, culture is the beliefs, customs, arts, and other objects of a particular society, group, or place. But it’s more than that, especially to those with […]

February 6, 2017 Post Comment Blog

[Infographic] – The Changing Face of World Languages

    We’ve spent the last few weeks researching the changing nature of world languages. After consolidating our findings, we thought it would be best to present the information to you through a creative infographic! We hope you find it helpful and informative.

January 31, 2017 Post Comment Blog

What is Cultural Adaptation and How Does it Work?

In a growing global marketplace that boasts extreme diversity and includes hundreds of ethnicities, adapting to the needs of the people is no longer an option, rather, a necessity for any business looking to communicate with its audience. Organizations must adapt to the cultural needs and preferences of their audience to best communicate on a […]

January 30, 2017 Post Comment Blog
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